Beats by Dre – Happy Viral
Jak grew up in Brixton, London, and started his career as a producer and director at MTV. Working for the UK’s biggest urban music channel MTV Base, he then went on to direct music videos for No1 UK artists. Recent clients include Vauxhall Motors, Sunglass Hut, K Swiss and Beats By Dre. Jak’s work has just recently been praised with a Cannes Lions GOLD award for Beats’ ‘Small But Loud’ campaign in Europe.